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ENSATS MURAL PROJECT

Find your way

Kickoff Outline

- Download Kickoff PDF

Links to Artists, Murals & Supplies

**UPDATE AFTER FINALIZING PDF**
Kickoff Outline

Public/commercial art vs. personal/fine art

  • Payment

  • Expression

  • What kind of artist do you want to be?

 

What makes a good public mural?

  • Message - literal or figurative

    • Consider the audience

  • Design - bringing pieces of an idea together to communicate your message

    • Relevance

    • Novelty

    • Familiarity

    • Recognizeability

    • Research

    • Attribution of quotes

    • Historical & cultural connotations

  • Execution - this is where skill and talent apply

    • Legibility of text

    • Using tools

    • Design transfer

    • Typography

  • Longevity

    • Timeliness of design

    • 2020

    • Color & type choices

    • Quality of materials

      • Adhesion

      • Fading

      • Weathering vs. character

    • Expertise of installation

      • Prepping the surface

      • Coating

 

Commercial mural process

  • Caveat: Woman Seeking Walls

    • Design, invoice/contract, installation

    • Tradeoff triangle: creative license, visibility, expediency

    • Embrace collaboration but be wary of contests

  • Pricing - what is the client paying you for?

    • Preparation & communication

      • Marketing

      • Education, expertise, skill/talent

      • Research

      • Insurance

    • Design

      • Communications

      • Client budget

      • Revisions

    • Tools & materials

      • Non-commutable supplies

      • Reusable supplies

      • Specialized supplies

      • Equipment rentals

    • Installation

      • Substrate

      • Surroundings/environment

      • Amenities

      • Travel

      • Troubleshooting/roadblocks

    • Payment schedule

      • Retainer

      • Deposit

      • Additional costs

      • Balance

    • Contracts

      • Protection

      • Process

      • Compensation

      • Legalities

      • Boundaries

        • Inclusions vs. additional costs/fees

        • Ownership

        • Liability

      • Assumptions

        • Changes

        • Cancellation

Included in this packet: Letterly contract examples

  • Design

    • Relationship to payment

    • Stages

      • Conceptualizing

      • Refining

      • Finalizing

    • Consider the client’s budget for size and scope

  • Materials

    • Sourcing

    • Tradeoff triangle: good, cheap, fast

  • Installation

    • Scheduling

      • Learn to estimate your time and then add room for unforseen delays

    • Enlargement & transfer options

      • Grid

      • Doodle

      • Projector

      • Template/stencil

    • Priming

    • Drying/cure times

    • Marks

      • Painting over

      • Cleaning up

    • Personal protection & space protection

      • Body mechanics

      • Respirators, ventilation

      • Exterior paint, VOCs

    • Taping, masking, drop cloths (tradeoff triangle)

    • Documentation

      • Liability

      • Promotion

      • Progress

  • Letterly’s packing lists

    • Notable items

Included in this packet: Letterly packing lists

 

Design considerations & suggestions

  • Composition/cohesion - how do the parts contribute to the message and create the whole design?

    • Ways to combine styles and unify 

  • Content

    • Positive messaging

    • Mascot/school spirit

    • Local landmarks/icons

  • Layout

    • Using the shape of the wall

    • Incorporating obstacles

  • Precautions

    • Consider the substrate

    • Set yourself up for success

 

Artists & mural examples

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Homework

  • Wall map

  • “Before” photos

  • Logo/T-shirts

  • Mural sketches

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